If you provide us with information about your personal preferences, we may use that information to provide you with personalized messages and ads for products and services we think will interest you. We may select the messages and ads you receive based on the information you have provided to us and on your responses to previous ads and other communications from us. We may also use your call usage patterns and the other information you have provided to us to determine the number and frequency of the messages we send to you.
Cellular One is constantly striving to enhance the quality and selection of the products and services that we offer to you as our customer. As a result, we may share information about you with others in an effort to make you aware of additional products and services that may be of interest to you. You can instruct us:
- not to inform you of product and service offers from third-parties that we believe would be of interest to you (even if we can inform you of such offers without sharing any personally-identifiable information about you with others); and/or
- not to provide your personally-identifiable information to non-affiliated third-parties for marketing purposes without your prior consent,
Regardless of any instructions you have given to us, Cellular One will fully comply with governmental laws, regulations and orders (including subpoenas relating to personal or private electronic communications transmitted on our networks and/or other information about our business or our subscribers), cooperate with governmental investigations, and take reasonable measures to protect its own proprietary rights.For these purposes, Cellular One may be required to disclose personally identifiable information about you. In addition, to the extent permitted by applicable law, we may elect to monitor the pattern of your communications over our networks ( 1) to satisfy any governmental law, regulation, or order; (2) if necessary or appropriate to operate our businesses; or (3) to protect our rights or property or the rights or property of others.
FURTHER, IN CONNECTION WITH THE POTENTIAL SALE OR TRANSFER OF ALL OR A PORTION OF ITS BUSINESS INTERESTS, CELLULAR ONE RESERVES THE RIGHT TO SELL OR TRANSFER PERSONALLY-IDENTIFIABLE INFORMATION WE HAVE COLLECTED ABOUT YOU (INCLUDING, BUT NOT LIMITED TO, YOUR ADDRESS, NAME, AGE, SEX, ZIP CODE, STATE AND COUNTRY OF RESIDENCY AND OTHER INFORMATION THAT YOU PROVIDE TO US) TO A THIRD PARTY ENTITY THAT AGREES TO BE CELLULAR ONE’S SUCCESSOR IN INTEREST WITH REGARD TO THE MAINTENANCE AND PROTECTION OF SUCH INFORMATION.